Promotion Leaflet
Following
the swooning success of "Lovers" and the energetic enthusiasm
of "Small", comes Effigy's long awaited, self-titled
debut album. A colourful patchwork of up-lifting pop-infected melodies,
laced with Hardman's wondrously androgynous vocal textures and smattered
with lush, opulent visuals.
"I want a perfect blend of cynicism and sincerity" explains Effigy vocalist/guitarist Pete Hardman, pushing a lock of dark hair out of his face with elegant fingers. And it is exactly watching such concepts ebb and flow through Effigy's music, that has turned instant curiosity into an intoxicating, consuming facination.
Effigy inaugurated their rather humble beginnings on the outskirts of Perth, when drummer Jason Stacy spotted his future band-consorts, Hardman and Annie Beckerling (Bass) playing their very first gig with the aid of a drum machine. By the second show, Stacy was seated comfortably on the Effigy drum-stool and a chemistry was concocted which is as much about style and ocular delights as revolutionary pop music. "Image is merely a facet of our personality" Hardman offers of Effigy's debonair post-gothic affluence, "You've only seen the tip of this outrageous iceberg!" he promises with a secretive grin.
A pop-dream dotted with darkened traces of cryptic influences, Effigy draw you in with velvet-tipped claws: a provocation of components that are not always as they appear to be. "I wanted a combination of seemingly disparate elements" Hardman alludes wistfully, "which sometimes explore emotions I don't really have. This helps me work through the vunerability of my varied performance... This is just the beginning of the dream."
For
more information contact Bob Stevenson at
Roadrunner Records
79 Gertrude Street
Fitzroy VIC 3065
 |
Floating
on an ambiently sweet wave of sensuous pop, layered with curiously androgynous
vocals, Perth natives Effigy made their persuasive niche on everything
with a pair of ears.
With their brand new single "Small", Effigy leave behind the intoxicating rich delights of previous hit "Lovers" and present you with one of the catchiest overlays of 1997.
The charming allure of "Small" became evident in Effigy's pre-Roadrunner days when they were a struggling three piece on the local West Australian circuit. The song proved to be a strong favourite among the growing number of enchanted punters, escalating "Small" to near cult-like status.
Featuring more of Hardman's bittersweet vocals interlaced by a pounding indie bass and drum undercurrent, the professionally mixed and recorded version of the single will undoubtedly cause a feeding frenzy when finally unleased onto the unprepared charts.
Combined with a nationwide tour in the early part of 1997, a mind teasing video and more TV and radio coverage than you could wave a peacock feather at, "Small" will prove to be the next victory for Effigy's Australian musical conquest. A pure pop infection, Effigy will again capture your senses.
distributed by Sony Music